AvailablePlan· For Shopper marketing, category managers

Promotional Calendar

The flagship Ad Calendar gives teams a unified timeline for promotional activities — with multi-banner views, activity-type chips, regional filters, and year-over-year comparison.

Promotional Calendar screenshot
One timeline

Planning efficiency

Shopper marketing and category teams plan across all banners from a single promotional calendar instead of disconnected files.

Overlap detection

Conflict reduction

Catch overlapping events and resource conflicts before retailer submissions go out the door.

PDF export

Retailer readiness

Generate submission-ready calendar exports without rebuilding decks from scratch every quarter.

Flagship planning

The promotional calendar your teams already run

The Ad Calendar is JudoCloud’s flagship planning surface — a unified timeline for promotional activities with multi-banner views, activity-type chips, regional filters, and year-over-year comparison. It is the system of record shopper marketing trusts for retailer line reviews.

  • Multi-banner timeline with activity-type chips
  • Regional and channel filtering
  • Year-over-year comparison views
  • Drag-and-drop activity scheduling
  • PDF export for retailer submissions
The promotional calendar your teams already run

Scale

Templates, bulk ops, and mix-and-match

Calendar templates accelerate seasonal planning. Bulk operations update hundreds of activities at once. Mix-and-match package planning ties promotional mechanics to product groupings — so HQ plans scale to every banner without copy-paste errors.

  • Calendar templates for seasonal reuse
  • Bulk create, move, and update
  • Mix-and-match package planning
  • Conflict detection across events
  • Activity-type configuration via admin
Templates, bulk ops, and mix-and-match

Connected planning

Calendar data powers the rest of the platform

Listings, LOS programs, GamePlan, one-pagers, and TPO opportunity overlay all consume the same calendar activities. Change the calendar once; every downstream module reflects the update.

  • Feeds GamePlan activity-week views
  • One-pager PDF generation
  • TPO opportunity calendar overlay
  • Listing and innovation alignment
  • LOS program timing context
Calendar data powers the rest of the platform

How Promotional Calendar works

A clear path from setup to outcomes — built into the Judo platform your teams already use.

01

Set scope

Select banners, regions, channels, and fiscal year for the planning view.

02

Schedule activities

Create or drag activities onto the timeline; apply templates for recurring seasons.

03

Resolve conflicts

Review overlap warnings and adjust timing before retailer submission.

04

Publish and export

Share the live calendar with sales and export PDFs for buyer meetings.

Everything included

A complete feature set — not a lite module bolted onto legacy TPM software.

Planning views

  • Multi-banner timeline
  • Activity-type chips and filters
  • YoY comparison toggle
  • Regional and channel scoping

Productivity

  • Drag-and-drop scheduling
  • Calendar templates
  • Bulk operations
  • Mix-and-match packages

Outputs

  • PDF export for retailers
  • Conflict detection
  • GamePlan and one-pager feeds
  • TPO calendar overlay

See it in the product

Real screenshots from the Judo platform — the same UI your team will use in production.

Promotional Calendar — view 1
Promotional Calendar — view 2

Works great with

3 related modules on the same platform — no integrations to wire up.

Product Listings screenshot
Available

Product Listings

Centralize listing status across banners, channels, and SKUs.

  • By-banner and by-product views
  • Color-coded listing status at a glance
  • Fast search across the full catalog
Learn more
LOS Programs screenshot
Available

LOS Programs

Define Look of Success merchandising programs by banner.

  • Grouped programs table by banner
  • Priority and activation structure
  • Compliance status tracking
Learn more
Promo Opportunities screenshot
Pilot

Promo Opportunities

Surface underperforming promos and reallocation candidates.

  • Event-week opportunity scoring
  • Filter and sort by banner, week, and mechanic
  • Mark decisions that flow into scenarios
Learn more

Ready to use Promotional Calendar?

Book a demo for TPO pilot modules, or join the waitlist for early access to the full execution platform.

Explore all platform features