Pilot
Trade Optimization
Your command center for prescriptive trade promotion decisions.
- Unified hub for opportunities, scenarios, and freed spend
- Built on governed promo event-week data
- Designed for in-VPC / BYOC deployment
Trade Promotion Optimization
Turn messy trade data into prescriptive promo decisions
Judo ingests your trade files, builds a governed event-week source of truth, and surfaces reallocation opportunities — running in your cloud, from HQ to the shelf.
The trade spend problem
CPG manufacturers invest heavily in trade — but most cannot tell which promos destroy margin or how to reallocate spend fast enough.
$500B+
Annual global trade spend
The #2 P&L line after COGS for most CPG manufacturers.
55–72%
Promos that fail to break even
Most teams cannot identify which events destroy margin.
Weeks
Not years to a governed SoT
Productized ingestion replaces months of consultant-led data prep.
Two layers. One platform.
Land with governed data. Expand with prescriptive optimization. Execute on the Judo platform your teams already run.
Layer 1 — Ingest & Govern
Your trade data, standardized
Upload distributor files and spreadsheets. AI-assisted mapping plus steward confirmation writes canonical promo event-week records with full lineage.
- Observable upload → map → confirm pipeline
- Quarantine bad rows — no silent imputation
- Lineage-traced source of truth in days
Layer 2 — Optimize
Prescriptive reallocation
Surface underperforming promos, model scenarios, and track freed spend — so trade dollars move to events that actually pay back.
- Opportunity scoring on event-week grain
- Scenario modeling with decision capture
- Freed-spend ledger for finance alignment
The full Judo platform
Trade optimization plus retail execution — every major module on one platform, from ingestion to in-store compliance.
Optimize
Trade promotion optimization — ingest, model, and reallocate spend.
Pilot
Data Ingestion & Mapping
Turn messy trade files into a governed source of truth in days.
- Upload → map → confirm → write pipeline
- AI-assisted column mapping with steward review
- Full lineage and quarantine for bad rows
Pilot
Promo Opportunities
Surface underperforming promos and reallocation candidates.
- Event-week opportunity scoring
- Filter and sort by banner, week, and mechanic
- Mark decisions that flow into scenarios
Pilot
Scenario Modeling
Model what-if trade calendars before you commit spend.
- Create scenarios from opportunity decisions
- Compare baseline vs proposed calendars
- Capture approval-ready decision packages
Coming soon
Freed Spend Ledger
Track dollars freed when underperforming promos are reallocated.
- Scenario-linked spend ledger
- Reallocation audit trail
- Finance-ready freed-spend reporting
Plan
Promotional planning, listings, and innovation pipeline.
Available
Promotional Calendar
Plan and schedule promotional activities across banners and regions.
- Multi-banner timeline with activity-type chips
- Regional and channel filtering
- Year-over-year comparison views
Available
Product Listings
Centralize listing status across banners, channels, and SKUs.
- By-banner and by-product views
- Color-coded listing status at a glance
- Fast search across the full catalog
Available
Innovation Pipeline
Manage new product introductions across banners.
- Grouped multi-banner innovation table
- Banner and product view modes
- Linked to listings and calendar planning
Available
Banner Summary
Executive snapshot of activity across retail banners.
- Per-banner activity cards
- Export for stakeholder presentations
- Tied to calendar and listing data
Available
One-Pagers
Generate retailer-ready promotional one-pagers from live data.
- PDF generation from live calendar data
- Banner-specific layouts
- Reduces manual deck prep
Execute
In-store execution, LOS programs, and field readiness.
Available
LOS Programs
Define Look of Success merchandising programs by banner.
- Grouped programs table by banner
- Priority and activation structure
- Compliance status tracking
Available
Activations
Manage PICOS activations with POS panels and banner coverage.
- Activation detail with POS panel
- Outlet coverage visualization
- Share and duplicate workflows
Available
Commitments
Inline commitment editor for display and funding obligations.
- Inline commitment editor
- Status and level tracking
- Linked to LOS programs and CMA
Available
POS Tracking
Track point-of-sale materials and compliance across outlets.
- POS material catalog and assignments
- Compliance matrix by banner
- Tied to activation detail
Available
Planograms
Design and manage shelf layouts for every store format.
- Visual shelf layout builder
- Multi-version management
- Facing and SKU counts
Available
Outlets
Manage store and outlet master data for field execution.
- Outlet grid with search and filters
- Banner and region attributes
- Feeds activation coverage
Pilot
Floorplan & Zones
Upload store floorplans and define merchandising zones.
- PDF floorplan upload per outlet
- Zone definition for merchandising
- Linked to outlets and planograms
Measure & Govern
Reporting, compliance, files, and enterprise admin.
Available
Reporting & LOS Analytics
POS matrices, program rollups, and LOS compliance reporting.
- POS compliance matrix
- Program status rollups
- Export for stakeholder decks
Available
Operational Insights
Cross-module operational dashboards and filter chips.
- Cross-module operational metrics
- FilterChipBar navigation
- Consistent EntityPage shell
Available
Sales Reporting
SKU-level sales dashboards and category performance.
- Sales dashboard by category and SKU
- Banner and period filters
- Export for finance reviews
Available
Co-Marketing Agreements
Manage annual and standard CMAs with full status tracking.
- Standard and annual CMA types
- Status and commitment level tracking
- Filter by banner and period
Available
GamePlan (ACL)
Activity-level game plans by banner, week, and product.
- Banner grid with coverage indicators
- Activity-week drill-down
- Product-level game plan views
Available
Surveys
Build and deploy field surveys with structured responses.
- Survey builder with question types
- Response collection and review
- Tied to field execution workflows
Available
File Management
Centralized document storage with permissions and audit.
- Folder hierarchy with breadcrumbs
- Role-based permissions
- Storage usage dashboard
Available
Admin & Integrations
Users, roles, SSO, API keys, connectors, and audit logs.
- User and role management with EditDrawer
- SSO, API keys, and OData API
- Connector framework and audit logs
How it works
From messy trade files to governed data, prescriptive optimization, and in-store execution — on one platform.
Ingest
Upload trade files and confirm mappings to a governed event-week source of truth.
Optimize
Detect opportunities, model scenarios, and build a prescriptive reallocation plan.
Execute
Run calendars, LOS programs, activations, and field tools on one platform.
Measure
Report on compliance, sales performance, and trade ROI with full audit trails.
Built for teams who need trade ROI — not more spreadsheets
Judo combines productized ingestion with prescriptive optimization on the same platform that runs your calendars, LOS programs, and field execution.
Know which promos pay back
Stop funding events that destroy margin. Opportunity scoring surfaces reallocation candidates.
Governed data in days
Replace months of consultant-led ingestion with a productized map-and-confirm pipeline.
One platform, HQ to shelf
TPO sits on the same substrate as calendar, LOS, listings, and reporting — no swivel chair.
Your cloud, your data
In-VPC and BYOC deployment options keep Nielsen-class data from leaving your environment.
Simple, Transparent Pricing
Start free. Upgrade when you're ready.
Standalone
$49per month
For individual users managing a single retail program.
Included
- Up to 3 users
- 1 banner / channel
- Promotional calendar
- Basic product listings
- File storage (1 GB)
- Email support
Standard
$99per month
For small teams needing cross-banner visibility.
Included
- Up to 15 users
- Unlimited banners & regions
- Planogram builder
- Advanced product catalog
- Look of Success programs
- File storage (10 GB)
- Priority email support
Recommended
Professional
$199per month
For growing organizations that need the full platform.
Included
- Up to 50 users
- Everything in Standard
- Competitive marketing analysis
- Sales analytics & reporting
- API access & webhooks
- File storage (50 GB)
- SSO / SAML integration
- Dedicated onboarding
Enterprise
Customtailored to your org
For large retail organizations with complex needs.
Included
- Unlimited users
- Everything in Professional
- Custom integrations
- Dedicated account manager
- SLA & uptime guarantees
- Advanced audit & compliance
- On-premise deployment option
- Custom training program
Ready to optimize your trade spend?
Book a demo for TPO pilot engagements, or join the waitlist for early access to the execution platform.
Questions? Contact our team