AvailableMeasure & Govern· For Shopper marketing, finance

Co-Marketing Agreements

Track co-marketing agreements with commitment levels, statuses, and annual variants — keeping funding obligations visible alongside LOS commitments.

Co-Marketing Agreements screenshot
CMA tracking

Funding visibility

Co-marketing agreements with commitment levels and statuses stay visible alongside LOS commitments.

Parallel paths

Annual workflows

Standard and annual CMA types run in parallel so seasonal and evergreen funding stay organized.

Full history

Audit confidence

CMA CRUD with audit history supports retailer challenges and internal compliance reviews.

Co-marketing

Manage co-marketing agreements with full status tracking

Co-Marketing Agreements (CMA) tracks funding obligations with commitment levels, statuses, and annual variants. Shopper marketing and finance keep co-marketing dollars visible alongside LOS commitments — replacing parallel trackers that drift out of sync.

  • Standard and annual CMA types
  • Status and commitment level tracking
  • Filter by banner and period
  • CMA CRUD with audit history
  • Export and reporting hooks
Manage co-marketing agreements with full status tracking

Annual programs

Parallel workflow for seasonal co-marketing

Annual CMAs capture retailer-specific seasonal funding separate from evergreen agreements. Teams filter by type, status, and commitment level to prep funding reviews without mixing seasonal and base obligations.

  • Annual CMA parallel workflow
  • Commitment level enums
  • Status workflow tracking
  • Banner and period filters
  • Link to LOS commitments
Parallel workflow for seasonal co-marketing

Platform alignment

CMA funding connects to execution and TPO

Commitments reference CMA records. Freed-spend ledger paths align trade reallocation with co-marketing obligations. Finance sees the full funding picture on one platform.

  • Commitment cross-reference
  • LOS program linkage
  • Freed-spend alignment
  • Reporting roll-up integration
  • Audit trail on changes
CMA funding connects to execution and TPO

How Co-Marketing Agreements works

A clear path from setup to outcomes — built into the Judo platform your teams already use.

01

Create CMA

Define standard or annual co-marketing agreement with banner and period scope.

02

Set levels and status

Assign commitment level and track status through approval workflow.

03

Link commitments

Cross-reference LOS commitments and in-store funding obligations.

04

Report and audit

Export for finance review; audit history supports compliance.

Everything included

A complete feature set — not a lite module bolted onto legacy TPM software.

CMA management

  • Standard and annual types
  • CRUD with audit history
  • Commitment level enums
  • Status workflow

Filtering

  • Banner and period filters
  • Type and status filters
  • Search across agreements
  • Bulk export paths

Funding links

  • LOS commitment cross-reference
  • Freed-spend alignment
  • Reporting integration
  • Finance export hooks

See it in the product

Real screenshots from the Judo platform — the same UI your team will use in production.

Co-Marketing Agreements — view 1
Co-Marketing Agreements — view 2
Co-Marketing Agreements — view 3

Works great with

2 related modules on the same platform — no integrations to wire up.

Commitments screenshot
Available

Commitments

Inline commitment editor for display and funding obligations.

  • Inline commitment editor
  • Status and level tracking
  • Linked to LOS programs and CMA
Learn more
LOS Programs screenshot
Available

LOS Programs

Define Look of Success merchandising programs by banner.

  • Grouped programs table by banner
  • Priority and activation structure
  • Compliance status tracking
Learn more

Ready to use Co-Marketing Agreements?

Book a demo for TPO pilot modules, or join the waitlist for early access to the full execution platform.

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