PilotOptimize· For RGM leads, finance partners

Scenario Modeling

Build scenarios from marked opportunities, compare outcomes, and capture decisions that drive reallocation — the bridge between analysis and an approved trade plan.

Scenario Modeling screenshot
Side-by-side compare

What-if clarity

Model baseline vs proposed trade calendars before dollars are committed to retailers.

Decision-ready

Approval packages

Capture scenario status, ownership, and decision config for finance and sales leadership sign-off.

Visual preview

Calendar impact

See how reallocation moves events across banners and weeks before updating the live calendar.

Modeling

Build scenarios from real opportunity decisions

Scenario Modeling turns marked opportunities into what-if trade plans. RGM leads create scenarios, compare outcomes against baseline, and package decisions for stakeholder approval — the bridge between analysis and an approved trade calendar.

  • Create scenarios from opportunity marks
  • Scenario list with status and ownership
  • Decision config inherited from opportunities
  • Baseline vs proposed comparison
  • Export summaries for finance review
Build scenarios from real opportunity decisions

Stakeholder alignment

Get to yes before the calendar changes

Finance partners review scenario summaries with clear spend deltas. Sales sees banner-level impact. Shopper marketing validates calendar fit. Everyone works from the same scenario artifact instead of parallel spreadsheet models.

  • Status workflow: draft, review, approved
  • Owner assignment per scenario
  • Side-by-side calendar impact preview
  • Decision package for approval meetings
  • Link to freed-spend ledger on approval
Get to yes before the calendar changes

Execution handoff

Approved scenarios drive the live plan

Once approved, scenario decisions inform calendar updates, freed-spend tracking, and LOS commitment adjustments. The optimization loop closes without re-keying data into execution modules.

  • Calendar impact preview before commit
  • Feeds freed-spend ledger
  • Connects to promotional calendar
  • Commitment alignment paths
  • Full audit on scenario changes
Approved scenarios drive the live plan

How Scenario Modeling works

A clear path from setup to outcomes — built into the Judo platform your teams already use.

01

Create from opportunities

Pull marked peel and reallocate decisions into a new scenario with inherited config.

02

Adjust the plan

Modify event assignments and spend assumptions; preview calendar impact in context.

03

Compare and review

Run side-by-side baseline vs proposed views for finance and sales stakeholders.

04

Approve and deploy

Lock the scenario, update freed-spend ledger, and hand off to calendar execution.

Everything included

A complete feature set — not a lite module bolted onto legacy TPM software.

Scenario management

  • Create from opportunity decisions
  • Status and ownership tracking
  • Decision config persistence
  • Version history on changes

Analysis

  • Baseline vs proposed comparison
  • Calendar impact preview
  • Spend delta summaries
  • Export for stakeholder decks

Downstream execution

  • Freed-spend ledger integration
  • Promotional calendar handoff
  • Commitment alignment
  • Reporting roll-ups

See it in the product

Real screenshots from the Judo platform — the same UI your team will use in production.

Scenario Modeling — view 1
Scenario Modeling — view 2
Scenario Modeling — view 3

Works great with

3 related modules on the same platform — no integrations to wire up.

Promo Opportunities screenshot
Pilot

Promo Opportunities

Surface underperforming promos and reallocation candidates.

  • Event-week opportunity scoring
  • Filter and sort by banner, week, and mechanic
  • Mark decisions that flow into scenarios
Learn more
Freed Spend Ledger screenshot
Coming soon

Freed Spend Ledger

Track dollars freed when underperforming promos are reallocated.

  • Scenario-linked spend ledger
  • Reallocation audit trail
  • Finance-ready freed-spend reporting
Learn more
Promotional Calendar screenshot
Available

Promotional Calendar

Plan and schedule promotional activities across banners and regions.

  • Multi-banner timeline with activity-type chips
  • Regional and channel filtering
  • Year-over-year comparison views
Learn more

Ready to use Scenario Modeling?

Book a demo for TPO pilot modules, or join the waitlist for early access to the full execution platform.

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